As fellow colleagues at Adform Jesper and Martin were an active part of building and scaling programmatic advertising globally. One thing they noticed was the dramatic shift in the way advertisers allocated budgets to audience-based platforms like Facebook and Google. But someone was missing out. With increased complexity, local advertisers were dropped to increase margins, leaving them without adequate advertising solutions. 

From this shift, a company was born: Nexta.io. It was founded based on a promise, enabling every business to reach its full potential with its advertising investment and support partners in serving local businesses.