Data descriptions There are 4 types of data stored on the Nexta platform:
1) User logins: (Personal data)
User logins for salesmen and end-users are stored in Microsoft Active Directory. The following data is managed in AD:
Passwords are encrypted. The process for deleting a user is that Nexta receives an email with instructions to delete the user. User deletion is irreversible
2) Client data
Client information required for onboarding and setting up a client on Nexta is stored in Microsoft SQL database. Client data is:
Public Id (optional)
Company Address (optional)
A client can be deleted from the Nexta platform. The process for deleting a client is that Nexta receives an email with instructions to delete the client or that a user with administrative rights deletes the user from the Nexta Platform. Client deletion is irreversible
3) Campaign data
Campaign statistics are collected on every campaign that is executed via Nexta. The following data is collected and saved in the database:
Campaign total stats
Campaign daily stats
Placement total stats
Placement daily stats Campaign stats can be deleted via a clientId. The process for deleting campaign data is that Nexta receives an email with instructions to delete the campaign data. Campaign data deletion is irreversible. Note that campaign data is collected from advertising execution systems such as Adform, Facebook, and Adwords where the contracts are not managed by Nexta.
4) Listing or product data Nexta can onboard listings or product data via XML or via custom integrations.
The data is stored on disk prior to inserting the data into the content database. Listing data is used for generating banners and is composed of text elements and images. The data for listing is:
Link to the listing
Images related to the listing
Metadata about the listing such as area, price, location, etc. Listings data can be deleted via a clientId. The process for deleting campaign data is that Nexta receives an email with instructions to delete the listings data. Listings data deletion is irreversible.