Offer Retail Media through a scalable advertising self-service
Capture advertising revenue by offering a retail media network to brands and simplify operations through a fully automated self-service.
The new way of digital advertising
The Old Way
Let brands book external display ads
Branding display campaigns
Complicated booking systems and high manual workloads
Little utilization of first-party data
Mediocre campaign performance across few channels
The New Way
Be the advertising hub for brands
Retail Media network with sponsored product ads on and offsite
Self-service solution for on and offsite marketing
Full utilization of first-party data
AI-powered optimisation towards goals
Outstanding performance and returning clients
Learn how Nexta allows you to sell digital advertising.
Monetize inventory and data across platforms
Capture the full Retail Media revenue potential by offering O&O inventory and data directly to interested brands.
Allow brands to reach the right user at the right time with the retailer's help.
Nexta Connect & Automate
Book campaigns through a simple self-service platform
Let brands or sales book campaigns with a simple booking flow and eliminate manual workflows. Automate banner creation based on existing product information and let the system find the best performing creative based on campaign goals.
Power campaign performance with your first-party data
Connect your first-party data and allow brands to target shoppers closer to the point of sale without having to rely on third-party cookies - on- and offsite.
Let clients reach their goals with AI optimization
Reach clients' goals with AI optimization across on- and offsite optimization and build in business rules to ensure margin controls. Say goodbye to manual work and hello to returning clients.
Report, track, and analyze in one place to stay informed
Give brands a single overview of all campaigns in one place and insights into campaign performance. Share visual reports of omnichannel campaigns without any manual work.
Retail Media case