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Scout24

Scout24 Switzerland is the leading Swiss network for online marketplaces in the range of cars, motorcycles, real estate, and free classifieds. And AutoScout24 is one of them. Scout24 and Nexta.io have been working together in the car and real estate industries since 2019.  

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About AutoScout24

AutoScout24 is the largest, most visited, and best-known online marketplace for vehicles in Switzerland. Around 96 percent of all Swiss garage owners are among their customers. 

 

It offers more than 155,000 vehicles every day, from new and used cars to trucks, commercial vehicles, motor homes, and trailers.  

 

The search for the dream car is quick and easy at AutoScout24 – due to its' user-optimized search functions both on the desktop computer and smartphone. High and rising visitor numbers are proof of this. 

The Challenge

Looking for ways to offer innovative advertising opportunities outside of the AutoScout24 platform, the challenge was to allow their members to easily self-book targeted social media advertisements for specific vehicles right from their portal. 

The Solution

Nexta offered the ideal solution to this problem. The Nexta API allowed Scout24 to push bookings directly from their own system and get real-time status updates on the campaign's performances. The Nexta API also allowed passing over-targeting information specific to the object being promoted to guarantee solid performance for Scout24 members. 

The Results

With Nexta API in the first 2 months since releasing this product, Scout24 has been able to:

- automate and successfully deliver over 700 campaigns

- generated over 10 million impressions

- provide their members with more high-quality leads. 

Pablo Fondo

Senior Product Manager, S24 Advertising

"Thanks to a great collaboration with Nexta.io, we’ve been able to launch one of the most innovative advertisement tools currently in the market."

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About AutoScout24

AutoScout24 is the largest, most visited, and best-known online marketplace for vehicles in Switzerland. Around 96 percent of all Swiss garage owners are among their customers.

It offers more than 155,000 vehicles every day, from new and used cars to trucks, commercial vehicles, motor homes, and trailers.

The search for the dream car is quick and easy at AutoScout24 - due to its' user-optimized search functions both on the desktop computer and smartphone. High and rising visitor numbers are proof of this.

The Challenge

Real estate and car dealerships were asking for more performance-oriented marketing solutions for display, branding campaigns. And they also wanted to see the results out of their marketing spends.  

The second challenge was that most customers do not have marketing departments and specialists in these areas, so they need a partner who helps them define and set up good brand campaigns for digital marketing.

 

With Nexta.io, Scout24 found partners active in the same markets as they are and are experienced in the digital landscape. And another reason for this partnership was Nexta's advanced technology empowering the digital landscape.  

 

  

After establishing the Nexta.io solution, AutoScout24 did not stop progressing and aimed to find innovative advertising opportunities outside their platform. The challenge was to allow their members to easily self-book targeted social media advertisements for specific vehicles right from their portal. 

The Solution

Nexta offered the ideal solution to this problem. The Nexta API allowed AutoScout24 to push bookings directly from their system and get real-time status updates on the campaign's performances.  

 

The Nexta API also allowed them to pass over-targeting information specific to the object being promoted to guarantee solid performance for their members. 

 

Instead of manually setting up custom campaigns and tweaking the targeting for each of them on multiple third-party platforms, AutoScout24 members can now book campaigns in four clicks and start growing their chances of selling their vehicle faster. 

The Results

With Nexta API in the first 2 months since releasing this product, AutoScout24 has been able to:

  • automate and successfully deliver over 700 campaigns

  • generated over 10 million impressions

  • provide their members with more high-quality leads.

Ready to take your campaign creation to the next level?

Martin Jensen

COO at Nexta