Scout24
Scout24 Schweiz AG is the leading Swiss network for online marketplaces across autos, real estate and free classifieds. AutoScout24 is one of their flagship brands, and we’ve begun working more closely together as part of our growing partnership with the wider Scout24 Group.
About AutoScout24
AutoScout24 is the largest, most visited, and best-known online marketplace for vehicles in Switzerland. Around 96 percent of all Swiss garage owners are among their customers.
It offers more than 155,000 vehicles every day, from new and used cars to trucks, commercial vehicles, motor homes, and trailers.
The search for the dream car is quick and easy at AutoScout24 – due to its' user-optimized search functions both on the desktop computer and smartphone. High and rising visitor numbers are proof of this.
The Challenge
Looking for ways to offer innovative advertising opportunities outside of the AutoScout24 platform, the challenge was to allow their members to easily self-book targeted social media advertisements for specific vehicles right from their portal.
The Solution
Nexta offered the ideal solution to this problem. The Nexta API allowed Scout24 to push bookings directly from their own system and get real-time status updates on the campaign's performances. The Nexta API also allowed passing over-targeting information specific to the object being promoted to guarantee solid performance for Scout24 members.
The Results
With Nexta API in the first 2 months since releasing this product, Scout24 has been able to:
- automate and successfully deliver over 700 campaigns
- generated over 10 million impressions
- provide their members with more high-quality leads.
Pablo Fondo
Senior Product Manager, S24 Advertising
"Thanks to a great collaboration with Nexta.io, we’ve been able to launch one of the most innovative advertisement tools currently in the market."
About AutoScout24
AutoScout24 is the largest, most visited and best-known online marketplace for vehicles in Switzerland. The site is leveraged by 96% of all Swiss garage owners and offers more than 155,000 vehicles each day; from new and used cars to trucks, commercial vehicles, motor homes, and trailers.
The search for your dream car is quick and easy at AutoScout24 due to it’s cross-device, user-friendly search functions, as evidenced by their ever-increasing user numbers.
The Challenge
AutoScout were hoping to see more tangible results across both performance and branding campaigns, and wanted to increase the value of their marketing budgets.
As most of the businesses or individuals using the site to sell do not have marketing functions or resource they needed a partner able to automate and optimise their digital campaigns on their behalf.
The Solution
With our simple-to-implement, intuitive platform Scout24 were able to streamline their strategy, empower their users and ensure budgets were optimised efficiently.
Nexta.io’s API also allows AutoScout’s members to book granularly-targeted social media campaigns right from their own portal and receive real-time reporting on campaign performance. Negating the need for manual set-up of campaigns and budgets across multiple third-party platforms, AutoScout24 members can now book campaigns in only four clicks. Decreasing investment of time and increasing their chances of selling their vehicles faster.
The Results
In the 2 months since launching with Nexta.io AutoScout24 has:
• Automated delivery, optimisation and budget distribution of over 700 campaigns.
• Delivered over 10 million impressions.
• Providing their members with more high-quality leads, faster.
We're excited to see our partnership and AutoScout24's business continue to flourish over the coming months and beyond!
