We've helped JFM to evolve from traditional digital sales to data-driven full-service SMB digital agency. Jysk Fynske Media is 2nd largest media house in Denmark.
The traditional media publishers are under pressure from the big social media and service companies coming from the US with a new business model where audience selling is in focus. With the existing “own brand only” sales strategy JFM / Step was not able to cater to the market demand for highly target audience marketing.
JFM / Step wanted to utilize its position as the #1 media partner for SMB in large areas of Denmark. JFM invested heavily in its 1st party data set up to secure an audience that was in many ways unique in the market as it has been collected via the full variety of brands in the JFM portfolio securing a very representative target audience in Denmark. To make the products easy to understand and easy to sell – JFM had to look for a partner who could provide JFM with a very simple interface with a highly complex technology platform performing the actual campaign execution and optimization and reporting.
The solution was a partnership with Nexta, where Nexta provides the need campaign execution complexity below a very simple interface – providing the 250 salespeople from JFM / Step with a 3 step booking solution making it easy and simple both to book the campaigns in cooperation with the clients but also securing the right optimization via the Nexta IO optimization engine and the unique automated reporting setup.
With the Nexta platform JFM / Step has been able to grow its digital sales with a very steep curve and managed to create a product that’s unique in the market giving SMB marketing campaigns with the same or better performance than campaigns book through media agencies. With Nexta Step / JFM has been able to keep its promise to the SMB market to provide them with the right marketing experience at the right price.