The Challenge

The traditional media publishers are under pressure from the big social media and service companies coming from the US with a new business model where audience selling is in focus. With the existing “own brand only” sales strategy, JFM / Step could not cater to the market demand for highly target audience marketing.

The Solution

JFM / Step wanted to utilize its position as the #1 media partner for SMB in large areas of Denmark. JFM invested heavily in its 1st party data set up to secure an audience that was in many ways unique in the market as it has been collected via the complete variety of brands in the JFM portfolio, securing a very representative target audience in Denmark. To make the products easy to understand and sell, JFM had to look for a partner who could provide JFM with a very simple interface with a highly complex technology platform performing the actual campaign execution, optimization, and reporting.
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The solution was a partnership with Nexta, where Nexta solved the campaign execution complexity with a straightforward interface. It empowered the 250 salespeople from JFM / Step with a 3 step booking solution, making it easy and simple to book the campaigns in cooperation with the clients and secure the right optimization via the Nexta.io optimization engine and the unique automated reporting setup.