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Mobile.de (eBay classifieds group)

Mobile.de is the largest provider of car listings in the German market. They needed a tool to automate their customer's campaigns based on their audience data across the broader online media landscape. 

We've created a digital omnichannel automation service for 40.000 dealerships on the Mobile.de, who is the largest provider of car listings in the German market.

The Challenge

 Being the perfect marketing partner requires a unique approach to the market – where targeting, 1st part data, creatives, and campaign optimization is key for clients to secure the right media strategy.  eBay motors are always searching to find new and innovative ways to utilize their unique position as the number #1 provider of services to the automotive industry around the world.  "We (mobile.de) needed a tool to automate our customer’s campaigns based on our audience data across the broader online media landscape. With Nexta.io we got more than we hoped. With its fully automated campaign execution functionality and Plug'n'Play integration to our in-house platforms such as CRM and listing API, we will be able to add significant new value for our customers and generate new revenues while keeping our operating cost per campaign to a minimum. The software and services are amazing.  

The Solution

The solution to the challenges of handling high volume clients with a large variety of listings is automation.  Nexta provides a unique template-based cross-media distribution solution where our clients with a minimum technical effort can create, execute, optimize, and report on campaigns across display advertising, social media, and search.

The Results

With the Nexta platform, eBay classified groups have been able to launch new and innovative performance products to the market. Securing the right product offering in the market, as well as optimizing the wallet size they can get from each client.

Daniel Breves

Commercial Director, mobile.de

"We (mobile.de) needed a tool to automate our customer’s campaigns based on our audience data across the broader online media landscape. With Nexta.io we got more than we hoped. With its fully automated campaign execution functionality and plug´n´play integration to our in-house platforms such as CRM and listing API, we will be able to add significant new value for our customers and generate new revenues while keeping our operating cost per campaign to a minimum. The software and services are amazing"

Ready to see it in the action?

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