Boost Your Advertisers Campaigns with AI-Powered Optimization
Create more value for our advertisers and help them spend their digital advertising budget based on data and not feelings. NeOO makes automated, optimal, real-time decisions for your online advertising through a model that can predict the consequence of actions. Our AI-driven solution distributes your budget across channels to unlock the full potential of your campaigns, increasing your ROI!
WHAT IS NEOO?
Nexta digital Omnichannel Optimization
The engine powering the NeOO consists of two main components. The first is responsible for orchestrating the omnichannel campaign setup across channels/systems/campaigns, while the second component optimizes the individual campaigns running on the supported systems.
With NeOO Digital Omnichannel, you and your advertisers will get:
Ideal digital omnichannel presence
and optimal performance
Better delivery with more volume and less risk
HOW IT WORKS
NeOO helps advertisers utilize the full potential of online marketing options in an easy, automated, and optimized manner.
1. It all starts with an omnichannel setup
When creating an omnichannel setup, we apply custom built highly specialized algorithms for each supported system in the display, social, and search. These are specifically tuned to work together with algorithms already present in the third-party system. And this way to deliver additional value on top of these.
2. Then NeOO collects performance data
3. NeOO applies budget re-allocation
Suppose a given campaign cannot deliver its booked budget. In that case, the omnichannel layer dynamically re-allocates the budget to other campaigns, according to respective performance, to ensure delivery across the campaign setting while still performing optimally.
NeOO's advanced methods can better detect the noisy signal for which domains are working and which are not. The company facilitates this by building all of our models using Bayesian statistics, giving access to the uncertainty of all model parameters, enabling us to handle noisy data in the best possible way.
4. Brings on average 35% better results
The AI agent behind NeOO continuously learns and self-improves, as all components of NeOO are updated and re-trained daily. It enables NeOO to make robust and optimal decisions that bring better results in a noisy and dynamic environment like online marketing.
How NeOO helped some of our customers
Digital Transformation Manager at Mediahuis Belgiums
"The simplicity and effectiveness are so remarkable. Just choose the audience you are interested in and AdStudio, an omnichannel engine powered by Nexta.io, delivers it in the best possible way. In the background AdStudio with NeOO will do all the optimization, so no time loss for the advertiser. And the best part is that this is way better than you do it separately in three systems. We did a test ourselves with several Belgian clients, and the results were astonishing. By average, the campaigns performed four times better than the regular campaigns.."
VP Commercial at Amedia
For us, using the Nexta platform with NeOO is the key component in a strategy to converting print advertising SMBs' into digital advertising ones. Instead of just selling our inventory, we should look at what the buyers' side is really interested in purchasing. Thanks to the data-oriented approach and automation, purchasing within publishing have never been so easy. The key element that we really love about Nexta.io is the simplicity."