Copenhagen – Nexta, a leading provider of AdTech solutions to scale personalized advertising, today announced the launch of its new Retail Media solution. With Nexta, retailers can offer targeted display campaigns at scale by utilizing Nexta’s three-step self-service platform, advanced banner automation, and revenue-driving optimization based on brands' advertising KPIs. Thereby, Nexta integrates into existing ad-serving infrastructure and ensures scalability in eliminating all manual steps for campaign creation and handling.
Nexta also announces a new partnership with Denmark’s fourth-biggest retailer Dagrofa, owning brands such as SPAR, Meny, and Dagrofa Food Service. The collaboration will allow brands to buy digital media across Dagrofa’s brands through a simple self-service solution, in collaboration with the advertising technology platform Adform and media agency Hearts and Science.
"We are excited to launch a Retail Media solution and partner with Dagrofa to bring this self-service solution to the market, so brands and agencies can access retail ad inventory in real time" said Martin Jensen, CCO and Co-founder of Nexta. "The retail media self-service solution is helping Dagrofa to scale its advertising offer and bring additional revenue. "
"The ambition in our media solution is to provide a frictionless, data-driven and transparent offering. Nexta is a key partner in offering a retail media network and helped us significantly with their knowledge in creating scalable advertising” said Kristian Krohn Djurhuus, Head of Retail Media at Dagrofa. “We are excited to offer this solution in partnership with our brands and agencies and already have our first learnings from running campaigns with major brands."
Nexta is a leading provider of scalable advertising solutions. Founded in 2017 with the vision of enabling personalized advertising campaigns at scale, Nexta has been working with leading publishers and marketplaces in offering advertising products by cutting the cost of running campaigns and improving performance across channels. It is now extending its offering to Retail Media by building on the products built in collaboration with existing partners.
Dagrofa is one of Denmark’s largest retailers, including the chains MENY, SPAR, Let-Køb, Min Købmand and Dagrofa Foodservice. Founded in 1983, Dagrofa now has over 500 stores across Denmark and its chains. One of Dagrofa’s strategic missions is to provide the best digital food experience and has in recent years delivered strong financial results.