In 2020 Nexta.io, the sales activation platform for publishers and classifieds, launched the Nexta Omnichannel Optimisation engine (or NeOO).
NeOO is an AI-driven engine that was specifically developed to help advertisers make full use of the spectrum of digital marketing solutions in an easy, automated, and optimised way. Nexta’s AI-driven solution distributes advertisers’ budgets across digital marketing channels (such as Google, Facebook, and display) to unlock their campaigns’ full potential and increase their ROIs, and help publishers with their SMB clients’ multi-platform buys.
In this Deep Dive Special, we will explore the prospects of buying digital advertising for SMB clients in 2021, the technology behind omnichannel, and hear from publishers who have become their own agencies.