a year towards digitalization
From being print-only to becoming digital savvy!
About Sjællandske Medier
Sjællandske Medier A/S (SJM), a Danish publisher reaching more than 1M people a week and with +500 employees in +40 offices and more than 15.000 clients using SJMs media channels every year. SJM's media channels include three dailies, 43 weeklies, a digital agency, local radio, video production, and printing facilities.
As a go-to-market strategy and to meet their clients' growing need for digital advertising, SJM introduced their own branded digital omni-channel advertising tool, Targ@d, using the Nexta platform technology.
In less than 12 months, digital-only revenue grew 70% YOY and the growth path has continued.
The Challenge - From traditional local publisher to becoming a digital powerhouse
From the beginning, SJM faced a couple main challenges.
Challenge 1: Thinking offline while selling online.
The company felt unprepared for its digital transformation. The key question was not if, but how? How do we transform a print-centric company culture, to a digital savvy and capable one? How do we sustain our crucial and profitable print products, while investing in the future and growing our digital-only revenue?
Challenge 2: Needing know-how to utilize the available technology.
SJM saw the potential of the Nexta Platform from the initial conversations. Still, the organization was not ready to support its employees with internal processes to run digital campaigns and grow digital-only revenue. They needed support to generate a strategy unique to their market position, maximizing the partnership potential.
''We engaged with Nexta, to bring in technology and expertise in selling and managing digital advertising campaigns for our SMB clients. It was a tall ask, but we chose the Nexta technology because it’s easy to use and it covers the digital channels our clients are requesting."
Digital Specialist at Sjællandske Medier
The solution was to engage with the best and most innovative technology available, making it as easy and quick as possible selling the main digital advertising channels. With that in place with Nexta, SJM could focus on planning and execution much earlier! However, the right know-how was still a challenge.
But the Nexta partnership goes beyond the provided technology. It is a collaborative partnership that helps growing partners' digital revenue and skyrocket their digital performance. Nexta's dedicated partner activation manager, Andreas Lauritzen, joined SJM's strategic meetings and supported their strategy development. Together with the SJM digital board, they pulled out a two-year plan and a roadmap to empower digital transformation
It's been a year since Sjællandske Medier and Nexta.io decided to partner, and more work lies ahead, but the results are already very significant. 6 months into the partnership launch date, SJM's digital-only revenue succeeded their total 2020 digital-only revenue and they continue to be on-pace to double their YOY digital-only revenue in a challenging COVID business environment.
It all happened due to the open collaboration between Sjællandske Medier and Nexta.io and co-created a custom business plan, addressing the needs and requirements specific to SJM digital success.
The plan combined a mix of business goals, sales activation, product adaptation, and education.
The major battles won in year-one of the joint partnership:
Digital revenue increase of 70% YoY
Revenue growth through Nexta 131% YoY
Total digital revenue for 2020 was achieved by the end of June 2021
Significant digital advertising knowledge increase among sales staff
Digital and Regional Market Manager at Sjællandske Medier
"The main reason for the positive growth in digital revenue is the close integrated collaboration with Nexta.io and their technology. It has enabled SJM with a cost-effective solution that is attractive to our SMB customers, as well as selling complex omnichannel solutions to customers with larger budgets."