Transforming to Digital.
Major Outcomes
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Digital-only revenue increase: 70% YoY
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Combined print and digital growth powered by Nexta: 131% YoY
About SJM
SJM (Sjællandske Medier) is a Danish publisher reaching more than 1M people a week and with more than 15,000 clients using SJMs media channels every year.
The Challenge
From the beginning, SJM faced two main challenges. First, the company felt unprepared for its digital transformation from a print-centric company culture, to being digital savvy -- while sustaining the print business revenue engine. Second, the advertising technology market was flooded with point solutions that did not cost effectively or intuitively integrate to make the transition easy.
The Solution
Choosing Nexta, SJM did not need to integrate multiple platforms which decreased the adoption cost. The platform’s simplicity simultaneously allowed easy access to paid advertising for the non-digital sellers driving internal adaption. Nexta’s functionality, such as cross-channel integrations, easy integration of first-party data, and AI optimization, created the perfect all-in-one solution to power SJM's digital product.
The Results
The result has been significant – full-year 2020 digital-only revenue goals were obtained after only six months. Since then, SJM has doubled their YOY digital-only revenue and overall revenue in a challenging macro-economic environment.
Want to learn more about how SJM transformed their business?
"The main reason for the positive growth in our digital revenue is the close integrated collaboration with Nexta.io and their technology. Nexta has enabled SJM with a cost-effective solution that is attractive to our SMB customers, and empowers us to sell complex omni-channel solutions to customers with larger budgets."
