Nexta.io launches AI-driven optimization engine NeOO to help advertisers boost digital performance
Nexta.io, a sales activation platform for publishers and classifieds , today introduced NeOO, the Nexta Omnichannel Optimization engine. This AI-driven engine helps advertisers to fully utilize Nexta’s spectrum of digital marketing solutions in an easy, automated and optimized manner. Key features of NeOO include: Campaign set up across all the channels Nexta is integrated with, removing the need to set up campaigns separately in three different systems; AI-driven campaign pe