Mar 7, 20233 minWhy publishers need a first-party data strategy now Digital campaigns are a key part of publishers’ revenue streams. Brands used the digital inventory to run branding, traffic and...
Feb 21, 20234 minThe State of Automotive MarketplacesWe know, the automotive marketplace industry has always been very competitive with different industry-specific and social media platforms...
Feb 8, 20232 minHave You Tried ChatGTP? Think AI for Ad CreationWhen it comes to creating campaigns for SMBs, there is one bottleneck we hear about again and again; ad creation. But why is that such a...
Feb 6, 20233 minHow to create self-service success: Denmark's Publisher PlatformIn the current economic situation, many media owners are looking at new ways to standardize and optimise their advertising products for...
Feb 1, 20233 minPublisher Growth During Uncertain TimesWhen we recently attended the IAB Annual Leadership Meeting in Florida, US, there was only one topic: The challenging economic situation....
Dec 21, 20223 minThe State of Advertising in 2023 As the year 2022 comes to an end, all eyes are pointed at the new year and the changes and trends 2023 will bring. As the digital...